Effective Measure Hires Nielsen’s Former CTO
In Melbourne, Australia, digital audience specialist Effective Measure has hired Nielsen’s former CTO John Griffin as Global Chief Technology Officer, responsible for leading the firm’s software...
View ArticleEffective Measure to provide metrics for MSN across Asian countries
SINGAPORE — Effective Measures has been picked by Microsoft to provide online measurement data analytics to MSN sites across Singapore, Thailand, Indonesia and Malaysia. The agree will see the media …...
View ArticleYouTube still dominant site for music online in Southeast Asia
Advertising-supported music streaming sites are proving particularly popular in Southeast Asia, because they are free, research from Effective Measure has found. The announcement: Singapore, October 9,...
View ArticleEffective Measure supports startup launch programme
Effective Measure has backed Silicon Valley-based company, Founder Institute’s expansion into Thailand. The move will see Effective Measure form a regional alliance with Founder Institute, which was...
View ArticleFast 500 companies: Only 1 from Malaysia, 3 from Singapore
DELOITTE Touche Tohmatsu Limited (DTTL) has released its 2013 Deloitte Technology Fast 500 Asia Pacific ranking of the 500 fastest-growing technology, media and telecommunications companies, which saw...
View ArticleEffective Measure brings in global measurement scientist
Australian-founded media planning and audience profiling solutions provider Effective Measure has expanded its executive data and research team with the appointment of Taylan Akay as its new Global...
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